Midea Group (000333): diversified aircraft carrier in the home appliance industry

Midea Group (000333): diversified aircraft carrier in the home appliance industry
Midea Group, which has a wide range of products, covers air conditioners, refrigerators, washing machines, kitchen appliances, small appliances and upstream parts and components. Among them, a variety of products, including market share, are at the forefront of the 杭州桑拿网 industry.In 2017, Midea acquired KUKA and further expanded its product range. Multi-brand strategy to enhance competitiveness. Since the registered trademark obtained the brand value in 1981, it has gradually completed brand expansion through acquisitions, self-building, and other methods.Among the top 100 Chinese brands valued by Rich Global in 2018, the “Beautiful” brand was 895.5.5 billion ranked 7th in the list of China’s most favorable brands.The high-end brand Colmo and the Internet brand Cugu, released by Midea in 18 years, have further enhanced Midea ‘s brand coverage, and the Midea brand matrix has basically formed. Technology R & D boosts the company’s transformation technology group. In March 2018, Midea released the “Human-machine new generation” strategy in Shanghai. The release of the new strategy shows that 青岛夜网 Midea has taken another step in the transformation of the tech group.Midea Group strives to build a globally competitive R & D layout and multi-level R & D system, as well as continuous high-level R & D investment to provide support for the company’s transformation of technology groups. Increasing international layout and deepening the Indian marketIn 2018, Midea Technology Park invested Rs 13.5 crore in the laying of antiques in Maharashtra, IndiaProduction base for compressors and other products.The Midea Indian Science and Technology Park project demonstrates Midea’s determination to deeply cultivate the Indian market. India will become an important production base for Midea in the future, and the Indian market will also become a major overseas market for Midea. Investment recommendations We predict that the company’s net profit attributable to mothers will be 227 in 2019-2021.48/255.64/283.32 trillion, corresponding to a growth rate of 12.44% / 12.38% / 10.83%, EPS3.45/3.88/4.30 yuan, corresponding to 14.49/12.89/11.63 times price-earnings ratio.Maintain the “Recommended” level.